This thing called life.

Prince died today.

He was a huge part of my pop culture memories from my formative years. One of the best concerts I’ve ever seen, even today. He wrote songs that generations of people loved, played dozens of instruments purely for the love of the art, and made Purple Rain, one of the first movies I had to watch more than once while it was at the RKO Theater on Main Street. (And he would one-up his own best performance years later during this magical Super Bowl Halftime show in 2007.)

And Prince died of the flu, it seems. Which is devastating. So here’s your reminder: not every cold is the flu, but when it is, it can and does kill people. Even today, in 2016. In a first world country. Even if you’re being treated specifically for influenza, as it would appear Prince was earlier this week.

The flu is terrifying, and powerful.

So get vaccinated every year. Yes, every year. I know it’s only partially effective, and I know you’re not in the target age group. Get vaccinated.

And when you’re being stoic and stubborn and fighting through your next really tough cold? Be cognizant of your symptoms (or trust someone you love to be aware for you) and don’t wait too long to see if you need treatment. Please.

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Managing expectations when you don’t know what to expect.

We’ve talked before about Empty Set being a very small Small Business. We’re two people day in and day out, and one of us (not me) is a non-stop new idea machine. While not minimizing what a blessing it is for a small creative business to have a very invested, always inventive Creative; I do […]

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Our 2015 download numbers: 6.2 million

There’s a great quote by BuzzFeed’s Jonathan Perelman that reads, “Content is king, but distribution is queen, and she wears the pants.” That’s too-clever-for-our-own-good techie speak meaning: “you can have the best stuff going, but if you can’t get it in front of people, then your quality doesn’t matter.” We think our quality is pretty dang […]

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Beware the robots … writing robots, that is.

"The Representative" by Nemo Gould

As if it isn’t hard enough to stay profitable in the writing biz while competing against smart people, it might not be that far in the future when we have to defend against the “rise of the machines.” You know, robots that write fiction. Yes, seriously. In an article for The New Stack, David Cassel […]

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