Managing expectations when you don’t know what to expect.

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We’ve talked before about Empty Set being a very small Small Business. We’re two people day in and day out, and one of us (not me) is a non-stop new idea machine. While not minimizing what a blessing it is for a small creative business to have a very invested, always inventive Creative; I do […]

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Our 2015 download numbers: 6.2 million

ESE 2015 Downloads

There’s a great quote by BuzzFeed’s Jonathan Perelman that reads, “Content is king, but distribution is queen, and she wears the pants.” That’s too-clever-for-our-own-good techie speak meaning: “you can have the best stuff going, but if you can’t get it in front of people, then your quality doesn’t matter.” We think our quality is pretty dang […]

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Hey, tradition-snobs: blow it out your wazoo!

http://www.buzzfeed.com/isaacfitzgerald/books-battle-royale#.wjmzq8OMN

Cross-posted from a 2012 article over at scottsigler.com, written by Scott Sigler. Check out this chart and this full article from the Atlantic. As one who lives in the book industry, I constantly hear that “no one reads anymore.” I also hear the bitching of how Stephanie Myers, Snooki, or any other phantom menace is […]

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Beware the robots … writing robots, that is.

"The Representative" by Nemo Gould

As if it isn’t hard enough to stay profitable in the writing biz while competing against smart people, it might not be that far in the future when we have to defend against the “rise of the machines.” You know, robots that write fiction. Yes, seriously. In an article for The New Stack, David Cassel […]

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Dear NaNoWriMos: first drafts suck

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Reposted from a 2013 article on scottsigler.com. The details on what Scott’s currently writing are a bit out-of-whack, but the rest bears repeating. Good luck for a strong finish NaNos! This month, thousands of working and aspiring writers are banging out a 50,000-word novel as part of National Novel Writing Month, or “NaNoWriMo.” The challenge […]

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So You Wanna Be A Writer #5 — Setting Word Count Goals

The fifth video in our continuing series “So You Wanna Be A Writer” featuring Scott Sigler! If you want to sell your books, you are a small business in addition to being an artist. To be a successful business, you have to consistently create new product. And by “create new product” we mean “get something saleable out […]

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Fewer Americans reading print books

I believe that children are our future ...

With the continued impact of eBooks, the growth of audiobooks, and the ever-present time-gobble of TV, movies, video games and the Internet, is it any surprise that fewer adults are buying and reading good-ole print? A new study by the Pew Research Center states that “seven-in-ten American adults (72%) have read a book within the […]

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Why Community Matters: a Reflection on SiglerFest2k15

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This year we at Empty Set celebrated our fifth SiglerFest, the annual gathering of Scott Sigler’s fans. For the last few days we were hooting and hollering in Las Vegas — bowling and singing and card games oh my! — and now we’re overtired, overstimulated, and headed back to the grind. Fatigue be damned, we start recording […]

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Meet the Makers: Scott E. Pond Designs

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I’m introducing a new feature here at emptyset.com called “Meet the Makers,” where I’m going to profile creators we love. It follows that this feature will showcase lots of the folks we work with to put out our books and products. As such, there’s really no better place to start than with Scott E. Pond […]

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So You Wanna Be A Writer #4 — The Trap of “Perfect”

The fourth video in our continuing series “So You Wanna Be A Writer” featuring Scott Sigler! So when is a book “finished”? When do you send that sucker off to agents, editors, publishers, readers, Amazon, etc? In this episode, Scott talks about the trap of perfection — there is only one factory in your company, […]

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